.png)
About Happify
Originally established in 2020, Happify is a clothing brand that sells essential casual basic clothes that provides the softest material and exclusive color selection to allow people to feel comfortable doing their daily activities.
Target Audience
- 25 Years Old (Young Adults)
- Middle Class Income
- Small Business Owners / Startup Workers / Creative Workers
Core personalities:
Creative, simple, hustler, and loves productivity
Content Pillar
1. Selling
2. Awareness or engagement
3. Inspire: Reviews, user-generated content
4. Educate: Guides
Output:
Instagram feed, story, reels
Scope of Work
as Social Media Manager and Copywriter
1. Planning content calendar, initializing first briefs, writing copies, and managing social media posts.
2. Working hand-in-hand with graphic designer in terms of visual output related to social media content and campaigns.
3. Monitor and engage with individuals across social media platform.
4. Doing content research.
5. Keeping up-to-date and understanding the current trends.
6. Planning and executing social media campaigns.
7. Collaborating with the audience for user-generated content.
8. Content writing for Instagram posts.
Selling
Creating sales content, we applied an up-and-coming trend on social media with adjustments to the target audience, especially the use of language.
Awareness or Engagement
In order to increase awareness, we created different concepts and interesting visuals so that content gets more conversion and can reach a wider audience. We used trends and momentum and turn them into concepts that could get high engagement.
Inspire
We provided content to increase the audience's intent and interest in Happify products. User-generated content is the top featured content. Reposting content and copywriting invites the audience to take two actions, uploading photos using Happify products and buying the products.
Educate
Educating the audience about Happify products. We provided content to improve the audience's understanding of the product to increase the conversion. The use of language is more adapted to the audience so that it sounded concise, clear, and easy to understand.
